From Awkward to Lifesaving

Turning uncomfortable conversations into early-detection action.

Colorectal cancer is one of the most preventable cancers when caught early — and one of the most stigmatized to talk about. From Awkward to Lifesaving is a Signature Program in development to normalize screening conversations, support patients across the journey, and reach communities most affected by delayed diagnosis.

Join the Movement Colorectal Cancer Resources Support This Program

The Problem

Stigma and silence are still costing lives.

Colorectal cancer is rising in younger adults, and screening rates remain uneven across communities. We can change outcomes by changing the conversation — together with patients, survivors, and clinicians.

Coming soon

New colorectal cancer cases diagnosed in the U.S. each year

Coming soon

Share of cases now diagnosed under age 50

Coming soon

Eligible adults not up to date with screening

Note: figures to be verified against ACS / NCI / disease foundation sources before launch.

The Movement

Built on four pillars.

Fiscal Sponsorship · Patient Education · Community Connectivity · Real-World Evidence. Every Signature Program is grounded in the same four pillars that power PatAdvHub.

Fiscal Sponsorship

Patient Education

Community Connectivity

Real-World Evidence

Voices Leading the Movement